Evaluation :)

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Final Products :)

Photoshop Experiments :)

PopArt / DotArt. :)

                          

As my magazine title is Beehive which to the audience represents the sixties, I wanted to experiment with pop art and dot art. Pop art in an art movement that originated in Britain in the mid-50’s. Although Pop Art began in the late 1950s in the USA, Pop Art in America was given its greatest impetus during the 1960s. By this time, American advertising had adopted many elements and inflections of modern art and functioned at a very sophisticated level. Consequently, American artists had to search deeper for dramatic styles that would distance art from the well-designed and clever commercial materials. As the British viewed American popular culture imagery from a somewhat removed perspective, their views were often instilled with romantic, sentimental and humorous overtones. By contrast, American artists being bombarded daily with the diversity of mass produced imagery, produced work that was generally more bold and aggressive. However much like Roy Lichtenstein, I decided to work with dots instead.

Playing with the Contents page. :)

I decided to play around with hoe my contents page will look. So far it looks very cartoonlike and unprofessional:

However later on I hope, to make look more professional with a glossy feel.

Fonts. :)

Choosing which fonts to use was a very difficult task as there were some many to choose from so I decided to choose a few fonts at random and test them out. I then chose my four favourite fonts and wrote them out in the colours I wished to use in magazine, in both capitals and non-capital letters.

Playing with fonts. :)

I chose to use Accent SF in my first trial, adding various effects such as drop shadowing, embossing and outer glow. I don't think I will be using this font as it does not look professional enough to accompany my photoshoot